about us

High IntenCity Corp. was founded with a mission:  Inspire girls to express their individuality through creativity. Since 1993, our team of extraordinary individuals has been creating fun fashion jewelry for girls worldwide. Talented, dynamic and energetic define us.  Passion, creativity and imagination drive us.  Empowering girls with the gift of self-expression continues to inspire us.

Our innovative CHARM IT! brand debuted in 2000 as the original, detachable charm jewelry line.  As the “I just can’t stop smiling” brand, girls know and love CHARM IT! for the infinite selection and endless possibilities.  Our signature and co-branded collections are timeless yet ever-evolving. Design is key, love is in the details, quality is priority and safety is our commitment. CHARM IT! is a premier brand available worldwide and sold exclusively at independent specialty retailers and premium department stores.