CHARM IT! girls on a path


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CHARM IT! launched in 2000 and has been charming girls, tweens and teens for a decade and counting! It's the original, detachable, interchangeable, tradable, collectable and fully customizable charm jewellery program that girls of all ages know and love! Super-fun fashion styling, incredible quality, ever-evolving designs, and - above all - the highest product safety drive the brand.